San Angelo, TX
Exciting News for San Angelo!
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Up Events is proud to announce a new partnership with the San Angelo Stock Show and Rodeo to bring you two of the largest annual vendor shows in the region. Both shows will take place inside the First Financial Pavilion on the coliseum grounds in San Angelo, TX—our home venue through 2027 while the coliseum undergoes major renovations.
This partnership is more than just a location—it’s a long-term vision. Together, we’re committed to building events that not only draw large crowds but also become annual traditions with growing reputations year after year.
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​​​​​​​​​These shows are designed to be destination markets—where vendors can thrive, shoppers can discover something new, and the community comes together in a high-energy, well-promoted environment.
If you’re looking for the right place to grow your business, connect with new customers, and be part of a show that’s only getting bigger each year, these are the events you don’t want to miss.
Shear Madness Market Days
Launching every May, this market pays tribute to San Angelo’s rich sheep ranching heritage while giving shoppers a fresh, exciting reason to return year after year.
Concho Valley Annual Holiday Market
Formerly known as Christmas in San Angelo, this newly rebranded event will capture the spirit of the holidays with more vendors, more shoppers, and more opportunities than ever before.
